Ronaldiniho x SIERRA

The Work

Recently, we had the chance to work behind the scenes on a shoot in Barcelona, invited by Felipe, the Creative director leading the project. Produced by the talented team at SIERRA Production.

As I moved between takes, camera in hand, I had the privilege of seeing the project from every angle. One surreal moment was working with Ronaldinho. Watching a global icon effortlessly shift between being a charismatic presence and a collaborative force reminded me why these projects feel so alive.